The visual identity of the café PROPELLERKA in the Propeller - building was designed with respect for the building’s functionalist architecture. The graphic design follows a minimalist approach to avoid visually overwhelming the space. Icons and signage are derived from the original PROPELLER lettering, extended with the letters KA based on the original typography by Ondrej Jób. This principle is reflected in printed materials, supporting the brand’s crafted and organic character.
